To read a testimonial, please click on a logo below.

surete logo

eBay Australia and New Zealand, head of communications Amber Morris: "Catriona is an integral cog in the wheel of eBay's business - she is not just a supplier or a trainer, she is part of our family. She works alongside us to achieve our business goals and has a deep and insightful knowledge of our organisation and the way we work. Her desire to see members of our company do well leads to the best possible result: training that is tailored to not only the individual but to the business and the situation or event. Catriona's enthusiasm, flexibility and positive disposition mean she gets the most out of her subjects and after working with her for the last five years, I don't want to work with anyone else!"

Network Ten logo

Nick Spooner, head of digital, Network Ten: "If you have never done media training before hold onto your seat. The first experience is an eye opener - from the immediate quick fire questions through to the agonising moment where you have to watch yourself in action on video. But the process was all the better for the direction, support and professionalism of my trainer Catriona.

"The approach and experiences that Catriona was able to share along with the techniques and guidance were inspiring and insightful. As a result the second, third and fourth attempts at navigating the infamous 'media interview' were all the better."

Ingrid Roepers Public Relations logo

Ingrid Roepers Public Relations, Ingrid Roepers, Managing Director: "Catriona Dixon is an exceptional communicator and media trainer.   Her enthusiastic style and ability to build instant rapport and trust with people ensure her audiences relax and want to learn. "They enjoy her training and benefit from her immense media knowledge and experience, gained from 18 years working as a journalist on the "front" line. 
Clients that have worked with Catriona master key media skills and confidence quickly, because she firstly takes the time to understand their business and issues, and then delivers effective media strategies and professional training.  Her focus is ensuring your people are confident, well versed media performers and she gives 200% to the task."

Bayer logo

Bayer Australia & New Zealand CEO Tobias Marchand: "Catriona has a great style and the ability to get the best out of all those she works with. She shows absolute commitment to the task and her vast experience gives an excellent insight into how to maximise the communication process. Her advice is to the point and extremely helpful; she encourages excellent interaction between team members."

surete logo

Deals Direct Co Founder Paul Greenberg: "Catriona Dixon is a powerhouse. Combining her experience as a journalist and an entrepreneur, she takes you on an exciting and challenging journey, of how the media works. Enlightening and a bit frightening all at once, but never dull ! A great person to "have in your corner!" – Seconds out, Round number 2!"

Youi logo

Youi CEO Hugo Scheuder: "Catriona was amazing. Her industry knowledge is a great asset an she has an wonderful personality and energy - ideal for media training and building the necessary confidence.

The training was very beneficial. I learned a lot and I feel much more confident interacting with the media. The techniques are brilliant and I will use them with every media interview."

Gumtree Logo

Gumtree.com CEO Brian Shanahan: "A fantastic session which has armed me with the tools I need to deal with the media. I feel more prepared and more confident to be interviewed by the media, and am almost looking forward to the experience! The training has great pace and energy. Catriona put me at ease very quickly and built my confidence while helping me to better my skills. It’s great to know Catriona will be there to help guide me further when I need help or warming up for a real life media experience. I came away with something very tangible."

Sudler and Hennessey logo

Laura Ovens, Group Strategist, Healthcare Communications, Sudler and Hennessey:
"For our own executive strategy planning day, we were looking for an independent facilitator who could provide us with the framework and guidance to interrogate our business strategy within a rapidly changing communications industry.
"In Catriona we found not only an exceptional facilitator but also an outstanding and enthusiastic communicator with exceptional insight.
"Through conducting her own preliminary research interviews with our clients and industry leaders as well as with the agency staff, she was also able to intelligently represent "their voice" within our planning process.
"We were asking a lot of Catriona, yet she exceeded our expectations and enabled us to achieve our objectives for the day."

surete logo

Australian Women’s Cricket team vice captain, Alex Blackwell: "After my session with Catriona I feel really excited about future opportunities to speak to the media and I now understand how I can best utilize these opportunities to promote my team, my sport and my own individual profile."

surete logo

Adam Canter, Country Manager, Shopping.com Australia: "Catriona use’s her unique skill set to give clarity around all things ‘media experience’ in the Australian market. I got enormous value out of the sessions, the structured framework gives you the confidence to stay on message and approach media engagement with the self belief your brand deserves. I would highly recommend Catriona’s course."

surete logo

Rob Lowe, account director, One Green Bean: "Catriona has been invaluable in helping us to produce a number of flawless PR campaigns. She understands PR and she knows how to craft key messages in a way that feels comfortable and natural to the spokesperson, whilst also delivering on the core communication objectives. This level of polish requires in-depth experience with the media, professionalism and above all a likable nature."

Trafalgar Tours logo

Trafalgar Tours managing director Paul McGrath: "It was a pleasure working with Catriona and developing my skill to manage media interactions more effectively. I really enjoyed being pushed to the next level."

Lego logo

Lego Australian New Zealand CEO Michael Keaton: "This is excellent value. A well-delivered presentation, very well researched and well prepared. The course provided our team with an intro to media training and the tools to improve."

Kelly Services logo

Kelly Services, CEO James Bowmer: "Catriona’s enthusiasm, energy and methodology improved my team’s media performance and confidence."

Toni & Guy logo

Dennis Langford, managing director, Toni&Guy: "As someone that presents a lot, the training helped me find better and more effective ways to get my message across. Catriona is just lovely - a powerful lady who encourages you to be the very best you can be."

label m logo

Brad Raper, general manager, label.m professional haircare: "Catriona rocked. This is a great course which has for me not only media application but also in the sales and marketing arena which is my speciality. I now have great confidence to deal with any media and my ability as a communicator."

UNSW logo

Judith MacCormick, Organising and Management, Australian School of Business, University of NSW: "I got enormous value from Catriona’s frameworks and feedback.  The course is run so professionally and at the same time targeted it to us as individuals. I will certainly recommend it."

Humpty Dumpty Foundation logo

Humpty Dumpty Foundation ceo Paul Francis: "Catriona’s exceptional written and communication skills help us to raise more than $3 million for hospitals in NSW and East Timor. She is a tireless volunteer supporter of our charity and uses her knowledge of the media industry to assist getting our message out to the people of NSW. She is a positive, inspirational person whose attitude is infectious."

Sydney Credit Union logo

Sydney Credit Union CEO Ashley Jennings: "Catriona was excellent and gave me an insight into what I need to improve my media technique and go to the next level. It was above my expectations. The techniques will assist me personally and SCU as we build our awareness as an alternative brand. I believe I will only benefit from Catriona's development skill."

HWW logo

HWW chief executive officer Mike Sneesby: "I got a lot out of my session with Catriona and felt I came away with a clear view of the areas that I will need to focus on most to maximise my media experience."

Rugby Union Players Association logo

ARU/RUPA Personal & Career Development Program, National Player Development Manager, Rosemary Towner: "Being able to communicate your message clearly, professionally and in the best possible manner is a vital part of being a professional Rugby Union Player. Catriona’s presentation at the Induction Camp was well received by the Players and made them aware of the importance of preparation and key messages to be delivered."

Women's Sport & Recreation NSW logo

Women’s Sport and Recreation NSW, chief executive Helen Lowe: "Catriona was master of ceremonies at the Schoolgirls' Breakfast with the Stars in Sydney in 2007 and 2008 for Womensport & Recreation NSW. It was amazing how Catriona captured the attention of more than 1000 school girls, teachers, VIPs, sports stars and volunteers for two hours, emphasising the importance of healthy eating and physical activity. Many commented on her professionalism, spontaneity and interaction with all those in the audience."

Paypal logo

Pay Pal product manager Tasha Miels: "Catriona's boundless energy, enthusiasm and positivity make training with her an absolute pleasure! Her experience and skills has provided me with some of the most invaluable training I have undertaken, and has given me greater confidence in delivering key presentations and speaking publicly.

The strength of Catriona’s training is that she doesn’t try and teach you to be someone different, but rather helps you to understand your personal strengths and build these further, whilst also addressing any opportunities to improve skills that need attention."

Hanrob logo

Alison Swain, Hanrob: "Catriona is a very confident and powerful woman. She presents a challenging and very worthwhile course. It has given me insight into understanding interviews and how to use the media to your advantage. These skills I can use in not only a media situation, but when talking with clients too.

The course was above and beyond what I thought it would be. Definitely an invaluable experience!"

Poikadot PR Logo

Polkadot PR Dionne Taylor, Director: "Catriona was fantastic when it came to assisting us establish key messages for our client. Once we formalised our messages she helped us tackle tough potential questions the media might ask us, and respond using her effective communication techniques. There was a vast improvement in our client’s capability by the end of the session. Thank you Catriona for everything you’ve done, we look forward to working with you again in the future."

Happyfeet logo

The Children's Hospital at Westmead, CF 4 Kids Clinic Fundraising leader Matthias Fuchs: "A few of us have been around for a while in the corporate world, but I can say that this project Happy Feet - Running for CF Kids you have driven is one of the purest examples of a successful project I have experienced. You came up with the idea, you put together a plan and a target you secured corporate sponsors, you drove implementation by creating a team of 60 mums , you maintained their enthusiasm , you procured the target equipment at $9K cheaper than the hospital procurement would have achieved, and you executed a communications and media program that would have to be the envy of all charities. Most critically of all, you have educated so many people about what our kids experience, about what CF is all about and how our Clinic provides a life line to our kids. You have brought together an entire school at Killara, you have created friendships that will last a life time. The results achieved will endure through the visibility that you have created around what is possible through friendship, fun, passion, drive, leadership and a knowledge that you can make a difference."

Other companies worked with include: Qantas, St George Bank, mytickets.com.au, Dove, Downstream Marketing, lastminute.com.au, Spin, One Green Bean, Hanrob, Zing, Synergy and DNSIT.

More information icon For more information or to make a booking, click here.

passionfruit design icon Website by Passionfruit Design